At evian, we believe putting your wellness first is an essential luxury
to make life more joyful.
Embark on a joyful journey to discover the ‘Mountain of Youth’, part French Alps and part mystical land, where inhabitants are invited
to adopt a youthful and optimistic mindset by giving
priority to their well-being.
In 2024, evian reignites its iconic Live Young
signature, inviting everybody to
prioritize their joy through self-care and wellness, regardless of age.
New evian ambassador Frances Tiafoe epitomizes the spirit of
evian’s Live Young ethos with his effortlessly fresh and joyful energy.
Our new campaign pays homage
to evian’s unique heritage of the pristine French Alps, where evian’s mountain-made natural spring water is sourced through 15 years of natural filtration through
Alpine glacier rocks.
At the Mountain of Youth, inhabitants of all ages are adopting a youthful and optimistic mindset by
giving priority to their well-being, showcasing how
healthy hydration can help support physical and
mental wellness to enjoy a fulfilled lifestyle.
Among these mischievous inhabitants, two new ones joined
the evian family alongside Emma Raducanu and Stan Wawrinka, to joyfully play in the snows at the Mountain of Youth.
Meet Frances Tiafoe and
Céline Boutier
With their innate joyful zest for life and healthy hydration playing a key part in their daily wellness and sporting routine - these sporting stars all embody
evian’s Live Young spirit and bring joy and wellness to their day-to-day.
Follow our ambassadors to the Mountain of Youth and discover
how they
live young.